This lecture introduces how global civil society actors use old and new media. Mass media and (mini) media are used by NGO and other civil society actors not only to raise awareness about the issues of their concern, but also to raise their own profile and to increase their reputation in public.
The lecture will introduce a theoretical background and provide example videos of recent campaigns (One.org, Greenpeace, Amnesty International). These examples videos and posters will are supposed to provide some incentive and ideas for the student’s campaign.
Key elements of this lecture:
I. Core activities of civil society actors
Research (of facts and problems)
Translating (difficult facts into comprehensive language, raising awareness, agenda setting)
Defending (position in the public sphere)
II. Means of Communications
III. Example of Alternative Media
IV. Comparison of News and Old Media
New York Times, LA Times compared to MySpace and Facebook
The “Decreasing” Role of Newspaper in the US and Europe
Why is Japan different, so far?
V. Internet User Analysis
IV. Examples of the use of New Media and Independent Media
The Seattle WTO Protests (1999)
Martin Albrow and Marlies Glasius, Democracy and the Possibility of a Global Public Sphere, in: Anheier, Helmut,K., Marlies Glasius, Mary Kaldor. 2008. Global civil society 2007/8. Oxford, New York: Oxford University Press, Introduction, pp. 1-16.